One of the most important components of inbound marketing is knowing where the traffic that comes to your website is coming from and how people behave when they get to your site. Did they reach your site through Google, an Adsense ad or maybe from a Facebook ad? This is all important data that needs to be tracked in some way.

Google Analytics will enable you to extract a report that reflects all the essential data which will help you generate more business through your website.

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